Thursday, January 28, 2010

Somerset Wrap Up

Last weekend’s participation at the Fly Fishing Show in Somerset, New Jersey, didn’t disappoint. Not only did we get to visit with our clients from New Jersey, New York and Pennsylvania, but a few clients who have visited Poronui New Zealand, also owned by The Westervelt Company, stopped by as well.

Last week we asked readers to share their favorite places to eat in Somerset. Thanks for the recommendations! We wanted to share our own discovery: 28 BBQ is Portuguese restaurant in Bound Brook, New Jersey, serving steak the size of a platter in traditional brown bag, Iberian fashion.

After the show on Saturday, we enjoyed spending time with some of our clients at a cocktail party we organized with the invaluable assistance of Frontiers, The Ranch at Rock Creek, and representatives from the Ponoi River in Russia. Already you can see the Somerset Fly Fishing Show has quite an international component, and not just where food is concerned!

As the show closed on Sunday, we were able to catch a bit of the NFL playoffs with clients, outfitters, and fellow vendors. It’s hard to believe the Super Bowl is right around the corner, but we’re really proud of the New Orleans Saints for making it all the way.

Once again Somerset proved to be a productive, delightful experience and we wish our clients and new found friends all the luck in the world as we rapidly begin the countdown to fishing season. Come join us on the river!





Tuesday, January 19, 2010

Off To Somerset


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One of our favorite places to eat while we’re at the Somerset show was suggested to us by a fellow New Brunswick Outfitter. It’s a little restaurant called Matteo’s Pizza and Pasta.  But don’t let the word “little” restaurant fool you - the food is out of this world!

Throughout the years we build relationships in the fly- fishing industry, and look forward to rekindling them at fly-fishing shows across the nation. Since the Somerset show essentially kicks off our fishing season, we consider it something of a “family reunion” to catch up with clients, friends, and outfitters.

And since reunions should be fun, we’d like to ask another question and share a few additional details:

What is the name of your favorite restaurant near Somerset, New Jersey, and what is it you like to order? 

We are planning a gathering for our clients after the show on Saturday. We’re looking forward to seeing you, so please stop by our booth and we’ll give you the details.

And to our clients who follow the New York Jets, congratulations on making it to the AFC play-off game. We would enjoy watching the end of the game together at the conclusion of Sunday’s show, so let us know if you are interested.

See you later this week!

Monday, January 11, 2010

Tie One On This Winter




In the dead of winter, nothing seems more promising than the melt of snow and the beginning of the 2010 fly fishing season in April. While we start marking “X” on days in an effort to mentally speed up the countdown, many of our clients keep themselves occupied by tying flies. Since we’ve been featuring books about the Maritimes over the past few months, we thought it would be fun to include one on tying flies you may find interesting: Tying the Classic Salmon Fly: A Modern Approach to Traditional Techniques.

It can be found at one of the fly shops we use in Doaktown, New Brunswick, Canada, or via Amazon.com.

We will be attending the Somerset show in New Jersey Next week, where there will be lots of opportunities to watch fly tiers from all over the world. We have some exciting news to share, and ask you to give us a call if you’re planning to attend so we can be looking for you at our booth.